When it comes to attracting customers to your business, there’s nothing more important than having a compelling and eye-catching sign. But before you can start displaying your brand for the world to see, it’s important to take the time to establish a strong building signage agreement with your landlord or property owner. In this article, we’ll explore the essential elements of a building signage agreement, and provide tips for negotiating an agreement that works for both you and your landlord.

The Purpose of a Building Signage Agreement

A building signage agreement is a legal document that outlines the terms and conditions of displaying a sign on a property. This agreement is important because it sets clear expectations and obligations for all parties involved, and clarifies who is responsible for maintaining and repairing the sign.

The agreement may cover a range of topics, such as the size and type of sign that can be installed, the location of the sign on the property, the cost of installation and maintenance, and the duration of the agreement. By having a clear agreement in place, you can avoid misunderstandings and potential conflicts with your landlord or property owner.

Negotiating a Building Signage Agreement

If you’re negotiating a building signage agreement with your landlord or property owner, there are several key factors to consider. Here are some tips to help you negotiate an agreement that meets your needs:

1. Start with a clear vision for your sign.

Before you approach your landlord or property owner about a building signage agreement, it’s important to have a clear idea of what you want your sign to look like and where you want it to be located. This will help you communicate your vision effectively and ensure that everyone is on the same page.

2. Research local signage regulations.

Before you start negotiating, it’s important to understand the local regulations governing building signage in your area. This will help you avoid any potential legal issues and ensure that your sign meets all requirements.

3. Be open to compromise.

When negotiating with your landlord or property owner, it’s important to be willing to compromise on certain aspects of the agreement. By working together, you can come up with a solution that meets both parties’ needs.

4. Get everything in writing.

Once you’ve reached an agreement, it’s important to get everything in writing. This will ensure that everyone is clear on the terms and obligations of the agreement, and can refer back to the document if any issues arise in the future.


A building signage agreement is an essential document for any business looking to display their brand prominently on their property. By taking the time to negotiate a strong agreement with your landlord or property owner, you can ensure that your sign meets all requirements and is a key part of your marketing strategy. With a little preparation and negotiation, you can create an agreement that benefits both you and your landlord, and sets your business up for success.